Two people who love property,who made it their trade.

Younes and Lounès met with the same leaning: property, and the conviction that a badly run home is wasted work for everyone. Separately, without ever mentioning it, each was circling the same plan — build something that would genuinely take the whole subject off owners' hands, not on paper. The day they realised it, the question was no longer whether to do it, but with whom. The answer was sitting opposite.

They started in Annemasse, minutes from the Swiss border, by signing the leases in their own names. Paying the owner rent every month, whether the property was full or empty. Fronting the furnishing costs, banking the peak seasons and absorbing the quiet ones. That is where you learn what a badly organised turnover actually costs, what continuously adjusted pricing actually returns, and how much local regulation can change the equation from one property to the next.

One rule survives from that period, and it still holds: we look after an owner's property as if it were our own. Upkeep first — a home degrades quietly, and nobody warns you. Income second: we chase it with the same obsession as if the money landed in our account. That isn't a sales posture, it is simply how we learned to work where it is our own money on the line.

The rest follows. An owner who sees their property treated that way hands us a second, then a third. Some introduce us to other owners they know. It is the only growth we believe in: slow, built on trust, without ever having had to convince the same person twice.

It is also why we turn properties down. If a property is badly located, poorly insulated, or sits in a council that has tightened its rules to the point of making the operation impossible, we say so rather than getting a signature. It's less profitable in month one. It's the only way to last.